How do software companies develop mobile apps?

Developing an effective mobile app is becoming the need of the hour for software companies in recent times. The demand for mobile apps is so immense that it has given rise to innovations as well as competition. How can a software company make the most out of this opportunity and ensure that their app stands out and succeeds? How do they create value and bring it to the customer? And how can they ensure that their app stands out among the pool of existing apps?

The main problem arises when software companies struggle to address the sophistication level of mobile app development. This is due to the varying levels of complexity involved in developing a successful app and the expanding array of industry-specific skills required to create a feature-rich, intuitive, and responsive mobile app. For example, according to the Computerworld survey, in 2019 61% of technical professionals found mobile app development to be the most challenging in IT. Similarly, research conducted by Stackoverflow showed that mobile app developers had difficulty dealing with API integration, push notifications, and bug testing. All these are key elements necessary for a successful mobile app.

In this article, you will learn what factors are necessary for a software company to take into account in order to develop a mobile app. You will understand the nuances of designing an effective app by assessing the user experience, developing and testing the code, ensuring that all features work together as intended, and verifying the app for stability and security. Also, the article explores techniques used by software companies to market their mobile apps and gain market success.

With the increasing demand for mobile apps, it’s important for software companies to come up with the best strategies for app development in order to stay ahead of the game. In order to do that, it’s important for them to gain a thorough understanding of the entire process involved, from the initial idea to the coding stage to the final launch. This article explains this process in detail and also offers tips and tools to help software companies develop successful mobile apps.


Mobile application development is the process of creating software applications that run on a mobile device, such as a smartphone, tablet, or wearable. Software companies create these applications for different operating systems, such as Apple iOS, Google Android, and Microsoft Windows, to help users interact with their devices in a more intuitive way.

The development of a mobile app usually starts with a concept or idea that is translated into a functional application. The process includes building the design and user interface, coding the app, testing, and launching.
Design – Design is an essential phase of creating a mobile app. It includes creating a working prototype of the app features, user interfaces, and navigation that will be intuitive to the user.
Coding – The coding phase involves writing the actual code for the app. This phase includes configuring the software, setting up the environment, and ensuring that the app functions as expected.
Testing – Once the coding phase is complete, the app needs to be tested to make sure it is error-free and meets the requirements of the project. This includes testing for performance, usability, and security.
Launching – After the app has passed all of the tests, it can then be launched to the market. This involves submitting the app to the various app stores for review, with the hope that it will be approved and made available to users.
Mobile app development is an iterative process, and the software companies need to be aware of the latest trends in technology in order to ensure that their apps are competitive in the market. This involves staying up to date on the latest features, tools, and frameworks that can help them create better apps faster.


Steps of Developing Mobile Apps

Software companies are actively investing more resources to develop mobile apps – from simple entertainment applications to complex software suites with a range of features. Developing mobile apps typically involves a number of steps that must be followed, such as app planning, design and development, testing, and deployment.

App planning

The first step in the development process is to brainstorm and create a plan for the mobile app. This involves creating a list of features, deciding on the user interface, and outlining the functionality of the app. Developers should also plan a monetization strategy and decide the content that will be included in the app.

Design and development

The second step in the development process is to create the user interface and design the app. This often involves working with graphic designers and using design tools such as Adobe Photoshop and Adobe Illustrator to develop the layout and graphics for the app. For developers, the actual coding process is usually the most time consuming and requires a working knowledge of coding languages such as HTML, CSS, JavaScript, and Swift.


Developers should also ensure that the app is tested to make sure that it functions properly and is free of bugs before it is released. This usually involves using software testing tools such as Appium and Selenium as well as manual testing to make sure the app runs smoothly.


Finally, the mobile app must be deployed so that users can download and use it. This typically involves submitting the app to app stores such as the Apple App Store and Google Play Store for review and approval. Once approved, the app can then be released on the platform for users to download.


Once the app is released, developers also need to ensure that it is monitored and maintained. This involves monitoring the feedback from users, dealing with any issues or bugs, and providing regular updates with new features or bug fixes. This ensures that the app remains stable and up to date for users.

Design & Development

Mobile app development is a process of creating software applications or programs that are designed specifically to run on mobile platforms such as smartphones and tablets. It involves the use of the right combination of tools, languages, frameworks, and software. Mobile app development focuses on creating a wide range of applications and services that are targeted at both users and developers.

Different Types of Mobile Apps

The types of mobile apps include consumer-facing applications such as utilities, games, and social media apps. There are also enterprise-level mobile applications, which help an organization improve its employee productivity. These are typically applications that automate, manage, and access critical information and data within an organization. Additionally, there are mobile e-commerce applications, which enable users to make purchases or transactions from their mobile devices.

The Mobile Application Development Process

Developing mobile apps involves multiple steps and processes. The process typically starts with the creation of the project scope and design. A comprehensive understanding of the target audience and the objective of the application are essential. The next step involves the development of the user interface and the functionality of the application. This involves coding, testing, and debugging the application. Once the application is ready, it is tested extensively for compatibility on different mobile platforms, devices, and OS versions. The release process includes packaging the app, setting up the store dashboard, and submitting the app for review.
The continuous development of mobile technologies and the growing usage of mobile apps have made mobile app development an important part of the software development process. To ensure that an application performs optimally and caters to user needs, developers need to have an in-depth understanding of the fundamentals of mobile app development. They need to be well-versed in the different mobile platforms, technologies, tools, and languages. They also need to continuously stay updated on the advancements in the mobile app development industry.

Deployment & Testing

Design & Development

Designing and developing a mobile app is a complex process involving several steps. The first step is to gather requirements from clients or stakeholders. This helps in understanding the exact needs of the customer which can be used to create the design. To lay out the look of the app, mobile app developers make use of tools like Adobe Photoshop, OmniGraffle and Illustrator. Once the design is completed, the mobile app development can begin. The app is developed using coding languages such as Objective-C and Java. To make the app more engaging, the developers often incorporate features like game engines and animations. After the development, the code is reviewed and tested to detect any bugs and errors.

Deployment & Testing

Once the development process is complete, the app must be deployed to an app store for users to download. Before the app can be deployed, it must undergo several tests, such as alpha testing, beta testing, and user acceptance testing to verify the functionality of the app. System performance can be tested by running the app on various devices, operating systems, versions, and languages. After the tests, the changes or updates made to the app are released to the app store. Before the app can be published to the app store, additional information such as app description, screenshots, rating, etc should be provided. Once all these steps are completed, the app is ready for the users to download and use.
The mobile app development is a continuous process with updates being released periodically. This includes adding new features, fixing bugs, and improving the performance of the app. App stores have different policies and procedures for releases and hence it is important that the developers are aware of them before submitting the app.


The development of mobile apps for software companies is a constantly evolving process of innovation. As the world of tech continues to grow, more and more software companies look to capitalize on mobile-friendly solutions that are accessible to a large and global audience. How do they do this? Through a well-orchestrated development cycle that includes code writing, rigorous testing, and debugging. With this in mind, it is clear that the process of mobile app development requires knowledge, skill, and experience.
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Finally, let’s address some frequently asked questions related to the development of mobile apps for software companies. How expensive is the development process? Generally speaking, the cost of developing a mobile app will depend on the complexity of the product, the design features, and the cost of any third-party integrations. Additionally, development time also plays a factor, as more complex projects will usually require longer development cycles. What programming language should I use? The most commonly used coding languages for building mobile apps are Java and Swift, though it’s important to note that there are many more options available. Professional mobile app developers can help determine the best approach which heavily depends on the desired features and functionality. How much time does it take? Again, it will depend on the complexity of the project; however, most mobile apps will take a few weeks or months to fully develop. The total timeline should be discussed with the project team prior to beginning the development phase. Are there quality assurance procedures? Absolutely, quality assurance is a critical part of the development cycle and will be implemented in order to guarantee the highest standards are met. This includes testing the product’s usability, compatibility with multiple operating systems, and validating its security features. Are there security guidelines I should follow? Security is a top priority for any mobile app, and there are several guidelines that developers should keep in mind in order to ensure their product is secure. Common security measures include data encryption, secure passwords, and regular security checks.
Mobile app development for software companies is a complex yet rewarding process. Through the strategic combination of coding, testing, and debugging, companies can create user-friendly apps that can be enjoyed by a global audience. With the right team and processes in place, companies can enjoy a successful journey in the ever-evolving world of mobile development.