Embarking on the mission to build a website is not easy. Building a website, whether for you or someone else, is an exciting and challenging experience. However, it’s no easy feat. Most first-time website builders tend to tackle blogs before full-blown websites.
Utilising software such as WordPress makes website building seem like a dream. Building a website for a business is much more complex as coding is required to create individual features unique to that business, which is something software such as WordPress doesn’t offer.
There are a myriad of important factors to consider when building a website for the first time. Below are the top 5 things worth thinking about before you make your website live.
A website is nothing without traffic. Interestingly, there are 1.7 billion websites on the internet, and most of them are dead. Dead meaning they’re either inactive or no longer have a hosting account keeping the website live on the internet. The main reason a website falls into the graveyard is there’s no traffic. Without traffic, a website is simply a personal musing space.
How can you focus on SEO? Take advantage of companies such as iNET VENTURES that offer SEO services to people like you. SEO companies work their SEO voodoo magic, and hey presto, a website begins to have a flow of organic traffic.
Statistics show that only 25% of users click on the second page of search engines. If you want your hard work to be fruitful, contact SEO companies and utilise their expertise from the beginning.
#2 Interactive Features
Placing interactive features on a website takes it from basic to advanced, and it’s as simple as coding in a survey or quiz. Interactive features make users more likely to engage with the Website and browse for longer. They also help a website look more professional. Here are some of the best interactive features:
● Personalised product suggestions
● Surveys and quizzes
● Live chat services
An interactive website communicates to its users and shows them that it’s listening. It reduces the simple clicking and scrolling that users are used to; and provides them with a space to interact with the website. Interactive content can be fun and exciting and will set the website aside from others.
Interactive features such as a chat feature are essential for modern-day businesses. Live chat features provide customers with instant access to customer support. 46% of customers say they prefer to use a live chat feature!
#3 User Experience
Considering the user experience is perhaps all you should be doing when creating a website. Users should move seamlessly from page to page, all while finding every product or service they’re looking for. To understand how to create the perfect user experience, you need to have a deep understanding of the users and what they need. It’s also important to consider their abilities and limitations.
For example, users may have a smooth experience while using a PC or laptop, but how is their experience on a mobile phone? It’s unrealistic to expect users to browse using a PC or laptop. In the first quarter of 2021, mobile phone browsing equated to 54.7% of all global website traffic.
Here are some of the things you need to be thinking about to maximise the user experience:
● Does the website contain useful information?
● Is the website usable? Can users move seamlessly from page to page?
● Is the website desirable? Does it look professional with high-quality images and content?
● Can users find your website? Or do you need to consider tactics such as SEO to generate organic traffic?
Put the user experience before everything you do.
#4 Close Competitors
Businesses will constantly keep an eye on what their competitors are doing, and the same can be applied when building a website. Close competitors are an excellent guide and source of information. They provide an insight into the standards of the industry and what you need to match.
Draw inspiration from competitors in the niche and take snippets of their website to use on your own. Avoid directly copying the theme and layout, as this could discredit the website you’re building. Take inspiration from specific features that you like, and incorporate them into your own website.
Be prepared to troubleshoot. A thousand hours can be spent designing and producing a website. However, when it goes live, there is bound to be something wrong. Coding loves to have a meltdown when users are interacting with the website.
Troubleshooting is part and parcel of designing and taking ownership of a website. If you’re working with a company to design a business website for the first time, be prepared to be on stand by and ready to fix any issues. Here are some of the most common issues with a website:
● Incorrect coding- mistakes happen!
● Broken links
● Lack of SEO optimization
● Mobile Incompatibility
● Broken landing pages
● Slow loading times
There are tons of issues that can go wrong with a website at any moment in time!
Designing a website is stressful, and a professional website can take months to perfect. Take the time to do the relevant research, both surrounding website coding and industry research for the website you’re designing. A good website is not made overnight!