Email Marketing is one of the useful and thoroughly used digital marketing channels. A digital marketing channel is a very useful tactful way to get leads, follow up on them and promote yourself.
A digital marketing channel can make the life of any business easier simply by increasing the target audience size. It is quite useful for retaining and servicing old customers as well. Most marketing channels are the result of a trend.
Similarly, email marketing is a great marketing channel that grew as a trend but has grown quite a lot and has established itself as a big factor in any marketing campaign. Email Marketing is great for Business to business or business-to-customer marketing.
For example, if you are an escape room company, you need to notify your customers about any interesting developments in your escape room. One great way to do it would be through emails, and this is because emails are relatively easy to acquire (leads) and quick to follow up on.
#1 But Why Go for Email Marketing?
Email Marketing is a great source of encouragement for your customers to come back to your website and/or business for something more. Regular updates can be sent through email, which will prompt people to check any new development.
This makes email marketing a great channel for developing other marketing channels as well, and you can easily promote your other marketing channels. Thus, Email Marketing is definitely a channel every business that goes online must utilize to its fullest extent.
#2 Why Use an Email Marketing Tool?
Email marketing is an activity that consumes a lot of time, and if you are not careful, it will consume a whole lot of money. You need proper tools that are proven to reduce a marketer’s stress.
An Email marketing tool increases your productivity and reduces the burden that might be accumulating on the person handling the emails. A tool will help you reduce your costs by making email marketing much simpler and easier for anyone to operate such tools.
Let us look at the 7 best free Email Marketing tools that do not cost anything and help you in reducing your time and money.
#1 HubSpot Email Marketing
HubSpot is a renowned product among marketers. Its social media marketing tool is quite efficient and is proven to be an upgrade for any business. HubSpot’s free email marketing tool thus makes our list.
This marketing tool is great for you if you have just started your business. HubSpot uses an automated tool that can send emails once you program it to do so. From lead follow-up emails to promotion, this tool is a great free asset for everyone.
The tool is easy to use, has great UX, has great templates, and is integrated with free forever CRM. Definitely, a must-have for any new business.
Hubspot is suited for individual bloggers and enterprises that are quite small or just starting out since it offers only 2,000 emails for free. But the features given allow you to manage a lot of email campaigns as well as build a social media campaign to capture leads,
Sendinblue is a great tool for utilizing your marketing channels. Like HubSpot, it integrates many features into its email marketing tool, and Sendinblue can help you create a great landing page.
It, too, uses a simple algorithm that can help you in managing customer relations. It also provides some great templates for making your email marketing easy and great-looking. The UX is responsive and has some great design options, and SEO-optimized UX ensures that you can use the tool from any device with great ease.
Sendinblue makes it easier for marketers to test the product out and target different audiences for different ad campaigns. Its SMS tracking would
Sendinblue lets you send 9,000 emails monthly for any number of subscribers for free. It offers its segmentation feature as well as smooth UX and online forms to bolster your small business.
As a small business, your demands from a marketing tool are not high. You expect a clean and sophisticated email manager, which Omnisend is. Omnisend has subscription plans, however, its free version has an email marketing option.
Omnisend can be automated to schedule and send emails based on how your customers respond. Omnisend includes its domestic analyzer that will let you know the impact of your emails, which is great for a free tool.
You can save quite a lot of money and time by simply automating selecting individual products and services to include in emails sent. Omnisend offers some decent features such as email blasts, newsletter, drag, and drop, etc.
Mailchimp is a great product and one that has been part of a marketer’s toolkit for a long time. Mailchimp has been an immense help for a lot of businesses in providing its free services and products.
Mailchimp has a lot of offers for email marketers. It’s A/B testing, segmentation, and many more features make it one of the best free email marketing tools that small businesses can utilize.
Mailchimp is a big name in the industry and collaborates with Magento and WooCommerce to provide good services to eCommerce websites. Mailchimp provides a lot of services in terms of utilizing email marketing channels.
It uses a unique behavior tracking system that lets make targeted campaigns create amazing and unique campaigns for different customers.
Mailchimp, however, has a branding that stays in your emails if you are using the free version. It lets you send up to 10,000 emails per month or 2000 subscribers for free.
#5 Zoho Campaigns
Zoho Campaign is another great marketing tool that can help you fully use your email channels. Like many other free email marketing tools, Zoho campaigns let you use their analytical tools to build a strong email marketing campaign.
The analytical tools coupled with its abilities of tracking, sending, and even creating email will help any business learn about how effective their emails are on their customer base. The email created are not only beautifully designed, they are designed to address your audience personally.
You can send up to 12000 emails per month for free with this amazing tool allowing you to save quite a lot of money and time.
Mailjet is a great email marketing tool that relies on API, SMTP Relay, and UI from a single platform to allow marketers to send and track your emails.
This email marketing tool lets you create a relevant and personalized email for your customer base. You can create dynamic and stylized content for your audience to test different kinds of campaigns on different audiences. You can easily integrate Mailjet into your CRM for much better performance and efficiency.
Through CRM integration, you will be able to manage your email from a single dashboard while offering transactional email services, email templates, reactive and responsive email managers, and much more.
Mailjet provides a lot of customer support as well as features like Drag and drop, API and Webhooks, SMTP relay Service, and much more. Mailjet’s simultaneous editing feature allows people and teammates to edit an email or email campaign together, making work much faster and efficient.
Mailjet allows its free users to send up to 6000 mails monthly. There is no subscriber cap, and hence unlimited subscribers can be emailed.
Moosend is another huge and popular email marketing tool that lets you save time and money by managing your email marketing campaigns. Moosend has a fully functional Automated system that creates stylish emails, boosts lead generation, eases your email marketing stress.
Moosend, apart from its features, offers a very neat and useful feature that lets users increase their email open rates and conversions. It uses a specialized segmentation process that can deliver more personalized content to your leads and customer base.
Moosend, like mentioned above, has its own analytical system that lets you track and analyze your email performance. This will be quite helpful for optimizing all your efforts into creating a much more efficient system of sending emails.
Its list of features includes online forms, email list segmentation, drag and drop builder, real-time reporting and analytics, and much more. Moosend also has a nice feature that doesn’t brand itself on your emails.
Moosend lets you send unlimited emails a month for 1000 subscribers.
Most of these tools are free, and almost all have a paid subscription plan that you should definitely subscribe to if you find a particular tool to be helpful in your endeavor. Early on, however, you need to gather some capital before you spend it. But the key to making money is to spend money.
These 7 free email marketing tools are some of the best in their fields and are all well known by established marketers. As a small business, you will be saving a lot of money and time by using these tools.